AI Automation · Project

Lead Scoring Automation

Make.com workflow that researches each company's details with Grok xAI, enriches lead data, and exports structured results to Google Sheets.

Make.com workflowGrok xAI enrichmentGoogle Sheets exportAutomated lead scoring

The implementation.

The client had a Google Sheet of real estate company leads that needed enrichment and scoring based on a specific rubric. I built a Make.com workflow that researched each company online using Grok xAI, parsed the findings, and exported clean structured data into Google Sheets. Then I implemented rule-based lead scoring and generated detailed qualification reports so the client could prioritize high-value opportunities faster.

My contribution

Make.com company research, structured Google Sheets enrichment, rule-based scoring, and qualification reports.

Lead Scoring Automation — implementation screenshot 1Lead Scoring Automation — implementation screenshot 2

Start with one workflow.

Tell me the repetitive task and the result you need. We’ll define a small pilot, check it against real examples, and agree on the full scope.

Discuss your workflow