Service /06 · Lead Enrichment & Scoring
Lead Enrichment & Scoring
Give your lead list a clear next step.
Automate company research and lead qualification from an existing list. Enrich agreed business fields, retain supporting sources, and apply your scoring rubric in Google Sheets or an agreed export.
Sound familiar?
“We research every company in this spreadsheet before deciding who fits.”
Your outcomeA researched company list with scores your team can inspect.
- Qualifying real estate companies against a business-fit rubric
- Adding company details to incomplete Google Sheets rows
- Separating promising accounts from leads needing manual research
Researched and scored company list
Existing company lead spreadsheet → Researched and scored company list
leads/enriched-companies.csvreference/scoring-rubric.csvreview/unverified-fields.csvThe handover
What you receive.
- An agreed enrichment schema and scoring rubric
- A Make.com, n8n, or Python workflow suited to your sources
- Supporting URLs and explicit unknown values
- Rule-based scores with reasons and review flags
- Structured sheet updates, duplicate checks, and a handover
A clear scope from the start.
Service boundaryThis service enriches and qualifies an existing company list. Purchased lead data, private contact discovery, CRM rollout, and outbound messaging are separate scopes. A score follows your rubric and is not a prediction of a sale.
The system, access requirements, volume, and deadline determine the approach and quote. A representative pilot comes first.
Make.com company research, structured Google Sheets enrichment, rule-based scoring, and qualification reports.
Lead Scoring AutomationA useful first brief
What to bring to the walkthrough.
These details help define a representative pilot. An anonymized example is enough to start; access can be arranged after we agree on the scope.
- A sample of your current company list and the fields you need
- Examples of good-fit and poor-fit companies with the reasons
- Your research sources, sheet destination, and refresh needs
How we get there
A pilot before the full build.
Define a useful result.
Show me the repetitive task, the tools involved, and what your team needs to receive. Agree on what success looks like.
Verify it on real examples.
Test a small, representative batch. Check access, output quality, and the awkward edge cases.
Put the workflow to work.
Implement the agreed scope with validation, run logs, retries, and clear exceptions.
Keep the result in your control.
Receive the code, setup instructions, and a walkthrough. Agree on any ongoing maintenance.
Questions about this service.
Can you enrich an existing Google Sheet?
Yes. We agree on input columns, row identifiers, output fields, and overwrite rules. A pilot checks a representative set of rows before updating the full list.
How do we avoid made-up company details?
The workflow captures sources for researched fields and leaves unverified information unknown. Important fields can require a review checkpoint, and scores can exclude unsupported values.
Can we change the scoring rules later?
The rubric is documented and designed to be inspectable. The handover explains which thresholds or rules your team can change and which changes require a workflow update.
Read the practical guide: How to scope lead enrichment and scoring in Google Sheets
Start with one workflow.
Tell me the repetitive task and the result you need. We’ll define a small pilot, check it against real examples, and agree on the full scope.